The Ultimate Guide to Prepping Your Airbnb for Winter Travelers

Winter travel is one of the most underrated but high-earning seasons for short-term rental hosts. Guests are looking for cozy escapes, festive getaways, and warm, memorable experiences — and your Airbnb can stand out by delivering exactly that.

Whether you host in a snowy town, a chilly coastal area, or a mild winter region, this guide covers everything you need to attract guests, earn great reviews, and boost your winter occupancy.

❄️ 1. Focus on Winter Comfort & Warmth

Winter travelers crave comfort. Make your space feel warm, inviting, and “worth staying in.”

✔ Add layers of warmth:

  • Thick, hotel-grade blankets

  • Fluffy comforters or duvets

  • Extra pillows in various firmness options

  • Throw blankets on sofas and chairs

✔ Improve heating:

  • Check heating systems before peak season

  • Provide space heaters (with safety instructions)

  • Seal drafty windows or add weather stripping

  • Offer heated mattress pads or heated blankets (guest favorite)

🔥 2. Create a Cozy, Inviting Ambiance

Small touches dramatically change a guest’s winter experience.

✔ Atmosphere boosters:

  • Soft, warm lighting (lamps > overhead lights)

  • Flameless candles

  • Area rugs for warmth and soundproofing

  • A reading nook with a throw blanket

✔ Bonus comfort items:

  • A small electric fireplace (huge guest favorite!)

  • Hot chocolate / tea station

  • Essential oil diffuser with winter scents (pine, cinnamon, vanilla)

🧳 3. Winter Essentials Guests Expect

Different seasons come with different needs — and winter travelers appreciate hosts who think ahead.

Provide:

  • Snow shovels

  • Ice melt

  • Umbrellas

  • Slippers or indoor socks (cheap but impressive)

  • Boot trays

  • Coat hangers or a dedicated coat rack

  • Extra doormats to reduce water and snow mess

If your area gets snow, also offer:

  • Car ice scraper

  • Note about road conditions

  • Local emergency numbers

🌨️ 4. Safety First: Winter-Proof Your Listing

Winter can introduce hazards that hosts must stay ahead of.

✔ Indoors:

  • Check smoke & carbon monoxide detectors

  • Ensure heaters and fireplaces are functioning safely

  • Install night lights in hallways during darker days

  • Keep walkways slip-resistant

✔ Outdoors:

  • Clear snow before guest arrival

  • Salt pathways and stairs

  • Add motion lights outside

  • Make sure house numbers are visible at night

Safety is not only essential — it reduces liability and improves guest confidence.

📸 5. Update Your Listing Photos for Winter

Guests book what they see.

Winter photo ideas:

  • A cozy living room with soft lighting

  • The home’s exterior during winter season (if snowy, even better)

  • Hot chocolate or coffee bar setup

  • Fireplace or seating area with warm blankets

Seasonal relevance increases listing CTR (click-through rate).

🎄 6. Add Simple Seasonal Décor (But Don’t Overdo It)

Decorate for winter, not for one specific holiday — keep it inclusive.

Perfect winter décor:

  • Neutral wreaths

  • Pinecones, winter greenery

  • Warm-toned throw pillows

  • Minimal string lights

  • A small tabletop tree (optional, and non-religious)

Keep it cozy, classy, and clutter-free.

🧼 7. Winter Turnover Tips to Keep Your Space Pristine

Winter can mean mud, water, and salt getting tracked inside.

Here’s how to stay ahead:

  • Add extra entryway mats

  • Increase mop + vacuum frequency

  • Provide washable slippers

  • Stock more towels (guests tend to use more)

  • Use waterproof mattress protectors

Better turnover practices = fewer complaints.

🗺️ 8. Help Guests Plan Their Winter Stay

Guests appreciate local insight — and it helps reduce questions.

Provide:

  • A winter-specific digital guidebook

  • List of indoor attractions (museums, cafés, galleries)

  • Best spots for winter activities (sledding, skiing, hot springs)

  • Recommended restaurants with warm, cozy atmospheres

  • Winter road safety reminders

This boosts guest satisfaction and helps you stand out in crowded markets.

🌟 9. Offer Winter-Friendly Amenities That Impress

These little upgrades can help justify higher winter pricing:

High-impact winter amenities:

  • Smart thermostat

  • Heated bathroom floors

  • Electric kettle

  • Soup mixes or ramen welcome treats

  • Board games / movie list

  • Hulu/Netflix/Disney+ access

  • Humidifier (winter air is dry!)

Amenities = higher reviews = higher ranking.

💬 10. Communicate Clearly About Winter Expectations

Manage expectations upfront.

Include in your listing:

  • Realistic notes about road conditions

  • Information about parking in snow

  • How often snow removal happens

  • Instructions for heaters, fireplaces, thermostats

Prevent confusion + reduce support messages.

❄️ Final Thoughts

Prepping your Airbnb for winter travelers isn’t just about blankets and hot chocolate — it’s about creating a warm, safe, memorable experience that stands out from the competition.

With the right atmosphere, amenities, and communication, winter can become one of your most profitable seasons of the year.

If you want to boost your property’s performance for the holidays and elevate your guest experience, reach out to us—we’re here to help you maximize your STR for the season and beyond. 🧡🏡

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